Thursday, November 27, 2014
The Continuing Saga of the Today Show
In the year of Mitt Romney 2012 my beloved Ann Curry was sent "on assignment." They said Today's ratings were falling off. The Today Show then gave Curry's job to Savannah Guthrie. Within the last two years, the ratings really haven't improved. In 2013, the Today Show started a "special" 9 o' clock broadcast where Matt Lauer and Savannah Guthrie both get out of dodge and are replaced by Willie Geist, Natalie Morales, Tamron Hall and Al Roker. This is a more informal setting with Roker often leading the conversation with unfunny jokes and an increasingly perfunctory weather broadcast. It's fun! But the ratings aren't improving.
A matter of fact it seems that nothing can shake GMA from the top spot, not absences, exits or the fact that George Stephananopoulous is still there boring the world. In short, Today is stuck. Not surprisingly, someone wanted to make changes. According to reports, senior vp and GM, Jamie Horowitz took the bold step to attempt to cure some rating ills--he wanted to boot Geist, Guthrie and demote Miss Natalie Morales. Talk about spring cleaning! Of course this wouldn't do for some especially since Guthrie (back from her 2 year pregancy) had just returned. While people accepted the news as hard but fair--some didn't want to hear it (like Matt Lauer.) You know what happened next? Horowitz got canned so that means his plans were erased as if they were written on an old-timey blackboard on wheels.
Uh Oh Not Finished Yet- All told, that would have been three absences and three less eggs to fry, but the news isn't going to tell itself. Oh no. In fact Horowitz wanted Josh Elliot to take Geist's slot and wanted Hoda Kotb (Kathie's caregiver) to move up to the 9' o clock. Al Roker? Well Horowitz wanted him gone, G-O-N-E gone. Also around the time of the proposed axings, Roker lit his thermometer on his kitchen stove, did a lot of coughing and called out sick. Al Roker acting like a big kid!
Grade *** It's so bad, it's good!