Wednesday, February 15, 2006

Pop Culture Idiot Achiever Of The Minute: Time for Timer




Despite the celebrations and the presentation of this honor, I never did like "Timer" better known as "Time for Timer." He always struck me as a busy body, thinking he knew it all even though he was animated and was only three feet tall. And really, who made him boss. Imagine the raw audacity of telling kids what to eat and how to live. My love/hate relationship with Timer is why I gave him my award. I think it's good for the both of us...

After his odd beginnings as a Great Gazoo like character, Timer finally found his niche with ABC's Health and Nutrition Commercials. These were weekend spots that usually ran in-between the Cocoa Peebles, Hot Wheel Tracks and M&M's spots, pretty much all edible stuff when you're 7. Although I'm not his biggest fan, I've got to say Timer hit "a zone" during the "Sunshine on a Stick" commercial. This is where he devised a high-level plan for kids to make fake popsicles by way of juice, an ice tray, Saran Wrap and toothpicks. You've got to hand it to Timer, he didn't let the fact that all popsicles taste like crap thwart his plans in any way.

I still can't believe that jackass actually advocated leftovers as the first meal of the day. Yeah Timer, thanks...
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